The cover of the premiere issue of bello Magazine, with its metallic palette nameplate and cover subject Alejandro Fernandez donning the Mexican iconographic charro suit emulating the look of one of Mexico’s revolutionary heroes of the people, Emiliano Zapata. This cover connects classic historical iconography with one of Mexico’s modern celebrity, Alejandro Fernandez, creating a vibrant and classic look. bello’s art director, D.Zapa, says editor-in-chief and creative director Fernando Diaz found inspiration from a decidedly vintage source: the history and struggles of Mexican-Americans that is tied to the history of Mexico. He believes you cannot dissect the US subculture known as Latino/Mexican-American/Chicano, without understanding the cultures beyond the US border. That, along with his desire to visually redefine the intensity, quality, and artistic brilliance of Latino publications in the US defined the essence of bello.” In line with the magazine’s typical style, the cover is not as much about cover line typography, as it is about arresting classical image merging with and defined by the name and modern logo choice. The lowercase bello, the magazine’s namesake and logo, subtly incorporates the indigenous cultures of the Americas. D.Zapa said, “We wanted to create a logo that defined the present voices of the world’s Chicanos and Latinos and the brilliance, beauty and power of our indigenous past, so the lowercase ‘l’s are subtly created to reflect Mesoamerican pyramids.