Bello, translated into English, means ‘beautiful, bold’. So, the goal was to create a logo that represents this, along with an artistic and intellectual edge. We wanted a logo that would visually connect history with a modern, steely feel. The two ‘l’ are subtly created to reflect Mesoamerican pyramids. The choice to use lowercase was to give the publication a sense that bello Magazine is a magazine for ‘every person’. The metallic fifth color used was to give the logo a modern vibe. The name, logo, and cover image fuse together to create a bold, artistic, cultural connection that represents an ever-growing subculture of our US population—the Chicano, Mexican, Latino.
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Sapo King by D.Zapa The logo design process has a great deal of trial and error. To demonstrate, we will break down the logo design process for a client, Sapo King, who is a junior golf champion. As with any great logo, we want the end result to be simple, scalable, and memorable. And like most great logos, if you can connect with the essence of the client/product, you will create an amazing logo that transcends time.