Taboo, Grammy Award–winning performing artist and founding member of the Black Eyed Peas, shares the inspiring story of his rise from the mean streets of East L.A. to the heights of international fame.

Few bands can ever hope to achieve the sort of global success that the record-breaking Black Eyed Peas have attained, selling more than 30 million albums since their formation in 1995. From their album The E.N.D., which debuted at #1 on the Billboard charts, to The Beginning, the Black Eyed Peas continue to dominate the music scene. The group recently broke the all-time record for longest successive stay at the #1 position on Billboard’s Hot 100 list, and their song “I Gotta Feeling” became the first single to surpass six million digital downloads in the United States. But in this revealing autobiography—the first book to emerge from the group—founding member Taboo reminds us that great accomplishments are often rooted in humble beginnings.

In July 2010, D.Zapa Media was hired to conceptualize and shoot the cover of Taboo’s autobiography “Fallin’ Up”. D.Zapa Media shot the cover and insert photographs, as well as promotional, publicity and marketing photography for Simon & Schuster. D.Zapa Media also produced and edited behind-the-scene video used for the marketing and promotion of “Fallin’ Up”.